What's in a logo
I’m often asked to just design a logo for someone and place it on a business card or some stationery. I feel that for some, a logo is nothing more than an afterthought, like turning up in a nice suit but wearing a funny hat because it was raining. In reality however, brand and identity is so much more. Type, tone-of-voice, colours , imagery, space and composition all create a visual language that represents how you wish to be seen and perceived. It can range from just a business card, to a full blown set of guidelines, but every element should be considered and thought through.